The Power of Rebranding: How a Commercial Remodel Can Transform Your Business

Branding is about more than a logo. Branding your business is about creating a united message to your potential customers. This message is presented through your company’s logo, colors, mission statement, and more. 

Creating a seamless physical space that melds with your branding is essential as well. This ensures your business provides the same service to every customer, no matter which store they enter. 

If you are a multi-site business owner, you may have found it challenging to bring all your sites together into one design and style. Multi-site commercial rebranding and refresh projects are perfect for transforming your business by creating an environment where the customers feel welcome, taken care of, and familiar. 

Let’s take a look at how a multi-site rebranding project can benefit your business’s image and operations. 

Identify Your Goals

Since we’re talking about remodeling, let’s look at your business’s physical needs for a rebrand. 

Are your sites painted in outdated colors? Do they have old fixtures? Or do you want to try and attract a different demographic? 

It is important to set clear objectives that you want to achieve with the remodel, such as increased foot traffic, improved customer experience, and enhanced brand perception. To set yourself up for success, research other brands that are achieving what you wish to achieve. 

Do they have a contemporary design in their stores? Are they ramping up sustainable building practices? 

By looking at other companies, you can distill the information down to a few objectives for your own business and create a plan for what you want your remodel to look like. 

Plan the Rebranding Strategy 

Working with a nationwide commercial construction management company can make the process of planning a multi-site remodel much easier. 

With dedicated architects, designers, project managers, and contractors, you can plan and design your remodel. Ensure the company you hire understands your vision, as they can provide some options to bring your brand to life. 

By working with experts, you can ensure your remodel will make your physical space reflect your brand identity. Taking into consideration the different sites’ sizes and shapes can be difficult, but it’s important to create a design that will fit every site. This will ensure the customer experience is seamless, whether they go to the same site every time or travel to different locations. 

Ensure you plan your budget accordingly as well and leave room for unexpected expenses. Hiring a project management team to handle the project is essential, as they can create the timeline, help adhere to your budget and deadlines, and minimize downtime. 

Remodel & Refresh: Design Implementation

When it’s time to implement your new design, there are several steps you can take to ensure your brand’s message is well-received. 

Let’s take a look at some of the areas you can change to enhance your brand at each site. 

Enhance Curb Appeal

Remodel the exterior of your sites to be consistent with each other. This can help create a strong first impression for your customers. Update signage, landscaping, and entryways to attract attention and invite customers inside. 

Consider adding large windows or glass doors to foster an open, welcoming atmosphere. 

Optimize Flow & Layout

Since not every site is exactly the same, you will need to optimize the flow and layout of each site. You can improve traffic flow or help direct customers to where they need to be through design elements and signage. 

Always ensure that your sites are accessible to those living with disabilities, as per the Americans with Disabilities Act. 

Focus On Key Areas

Make sure your key areas pack a punch. These include reception areas, main customer service areas, and entrances. 

First impressions can be everything, so ensure your customers are impressed and happy as soon as they walk inside. 

Implement Brand & Visual Identity

Now you can implement your brand and visual identity. This can be done through the use of consistent signage, logos, brand colors, and typography. You can elevate your spaces using unique branded wallpaper or promotional displays. 

Your goal is to create a unique ambiance, which can be done by installing speakers and playing music, using artwork, and utilizing daylight. 

You can also use this remodel to use visual elements to tell your brand’s story through murals, timelines, or displays of product evolution. 

The Firm Streamlines Multi-Site Rebrand & Refresh Projects

With a nationwide network of contractors, designers, project managers, and more, The Firm FAcility Services is the perfect choice for your business’s multi-site remodel project. Together, we can develop plans for every site that will help communicate your brand’s message and identity, which will help attract new customers and retain existing customers. 

We can manage multiple projects simultaneously, so your business’s downtime will be minimal. Check out our reviews for previous satisfied customers. 

For a quote or more information about our services, give us a call at 1-833-FIRM-411, or send us a message online.